Alena Nefedova presented a report on the "soft power" of Russian education at the UCL Institute of Education
In the world education market, the competition of universities for the best students is growing. Alena analyzed the export potential of Russian education in terms of two theoretical approaches — (in which the university acts as an autonomous unit and attracts foreign students for profit) and (in which states compete with each other at the level of national education systems and increase Their political influence through education).
Based on statistical data and the results of sociological surveys, Alena demonstrates that Russian higher education is currently being deployed mainly toward students from the CIS, contributing, among other things, to increasing the political loyalty of the Commonwealth states. The main source of profit, in this case, is a distance education under the bachelor's programs and specialized programs.
Nevertheless, the experience of several leading Russian universities shows that an active policy of stimulating the export of educational services helps universities attract talented students not only from the CIS countries but also from other foreign countries.
Some conclusions from Alena Nefedova's speech are cited by the weekly magazine Times Higher Education, the most authoritative resource covering higher education. The article titled "Russia targets soft power, not money, from international students", in particular, says that Russian higher education is more a means of "soft power" that helps the country to strengthen its weight in the former Soviet republics than it is a source of getting significant income from foreign enrollment.